Featrix Haystack: Effective ICP Modeling Based on Your Past Results

Success today in sales and marketing depends on data. You already have massive amounts of data: website clicks, email sign-ups, notes on in-person visits—the list goes on. Featrix Haystack lets you leverage this data into real actionable scoring of leads to focus on. You can get started without any costly integrations.

Featrix brings cutting edge AI and data techniques used by the biggest and most advanced organizations into a simple technology solution that anyone can use.

You can easily try Featrix Haystack by just dragging in CSV files of Salesforce dumps or other data sources. Featrix Haystack will enrich the data, build a custom neural network on your data, and give you a list of your next set of prospects with no manual work.

Why use Featrix Haystack?

Get all leads scored, not just some.

Most alternatives score only a subset of your contacts, forcing you to waste time on unprioritized leads once you run out of scored ones.
Enrich with data that's actually useful.

The meta-data from third parties integrated in most marketing solutions is often useless. Featrix uses a proprietary process that leverages a LLM to retrieve meta-data ourselves that you can trust.
Lead scoring that keeps improving.

Featrix learns from the outcomes of your outreach activities by feeding them back into the scoring model.

"We run dozens of campaigns across a team of one hundred SDRs. With Featrix Haystack, we hit our targets twice as fast as we did without Featrix Haystack. In other words, our reps hit their goal in two days instead of four days.

"In fact, we did an experiment: two weeks ago we stopped using Featrix for one campaign and in five days we didn't hit our goal. When we turned Featrix Haystack back on, we were back to hitting our goal in two days."

— Director of Production, Inside Sales Company

How Featrix Haystack works

Focus on the leads that AI finds promising for your business.

When it comes to prioritizing contacts, things can be difficult. When you’re buying data from the big vendors, you might have SIC codes, NAICS codes, headcount, and annual revenue. These data items are often wrong, missing, or conflated among each other. Further, while your sales and marketing teams interacts with these contacts, the company is a hidden layer behind all the contacts. So we need a two layer solution that models both companies and contacts.

You can extract three sets from your CRM, and load them into Featrix: the universe of contacts available to us, the list of “good” outcomes, and the list of “unwanted” outcomes. Featrix Haystack takes in your lists, adds additional data enrichment, and ranks and sorts your universe of what’s possible.

From the scored list, you can build tailored campaigns to test new business hypotheses and optimize existing campaigns. Featrix Haystack can continuously learn and improve its ranking from your new activity going forward.

Discovery and Naming of Groupings

Featrix enriches your business data with information available on the internet, creates embedding representations, and applies proprietary clustering techniques to discover and label meaningful groups. To take the process a step further, Featrix Haystack automatically generates descriptions of the groups, which yields candidate names for the identified groups that are contextually appropriate, depending on the types of companies in your data.

It almost sounds like magic — but it's working in production at multiple customers today.

Bring your data

And we'll bring ours

Featrix Haystack lets you "pass through" data that you have created or collected on your accounts into the AI model we build for your campaign. In addition, Featrix Haystack brings over 9,000 data points from data we collect on the web to enrich the model. In talking with our customers, we found that data from "leading data companies".... well, it leaves a lot to be desired to the point that much of it is useless. So if you're paying too much for data that isn't useful, let Featrix Haystack help. There's no additional charge for our data.

Power up your CRM with AI

Without changing your CRM

Everyone complains about their CRM but no one every does anything about it.

And we don't believe you should. Your entire team is trained up on how to use your CRM and you don't want to disrupt those motions and muscle memory--and now you don't have to. With Featrix Haystack, you can bring the power of AI into your CRM and most of your team doesn't have to know anything about it. You can either enrich your CRM data with Featrix Haystack output or use Featrix Haystack to generate new lists for your teams to focus on, while keeping the same tools they are used to.

Rapidly evaluate lists

Want to try a new list? Quickly organize it with Featrix Haystack in just a few minutes. Update it to evaluate the list again today's model. Or you can try a new ICP definition in a separate project and see how things compare and what impact a shift in your ICP hypothesis may do to your existing or future lists.

Instant ICP Filter

There's a lot of tools that dump exhaust off your web site visits, meetings booked, and so on. Is this new lead in your ICP? Just sent it over to Featrix Haystack and get an answer in about a second. This lets you filter and organize your alerts in Slack or other events without losing your focus.

AI-enriched data without integration worries

When you use our data for your campaign, you get great insights. Instead of using "SIC codes" or "NAICS codes" or "industry", our AI-enriched data lets us focus on what really matters: where does this target account like to do business? What do they talk about as their main business features? Are they b2b or b2c? Are they even in business anymore?

We use this data combined with our cutting-edge AI platform to build state of the art ICP models for your business. You can tune the ICP and update it as your team works the accounts; we have customers who retrain and update their models every night so the next morning, everyone is up to date across the team.

No data science team needed.

We have heard from so many sales and marketing teams that they hired and fired multiple data science teams searching for ICP models. Data science teams can vary widely in their approach, skills, and ability to bring new data to your existing data. With Featrix Haystack, you don't have to worry about any of that.

Featrix Haystack works with standard Salesforce dumps and imports and you can even synchronize Featrix Haystack with other tooling so that you're always up to date.

Easy pricing

Featrix Haystack pricing starts at $1,250/mo for 25,000 accounts with up to 20 model updates per month. This means for less than the price of one tradeshow, you can get a continuously updating AI model of your ICP that learns with you for a whole year.

And if you need it later, you can build on your Featrix Haystack with Featrix's full AI platform--so if you do bring in a data science team, there's a platform available and ready for them to work with using tools they are familiar with but without any of the costly infrastructure to set up and maintain.

Great for ABM in any industry

Featrix Haystack focuses on whether the target company is a fit for your ICP, which makes it ideal for account-based marketing approaches. We have deployed Featrix Haystack into logistics, construction, software, human resources, and other industries with complex and difficult ICP models. We're confident we can work with you, too.

Featrix Haystack

Lead scoring that doubles sales productivity and keeps improving