Step 1: Build Embedding Spaces for Customer Insights
Haystack transforms your structured and unstructured data into a rich embedding space, revealing hidden connections and customer attributes. These embeddings power advanced EDA and lead identification.
Step 2: Create Predictors for Targeting and Advertising
Generate scoring, recommendation, and targeting models tailored to your business. Use these AI-driven predictors to pinpoint your ideal customers and maximize ROI on campaigns.
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Step 3: Iteratively Improve Targeting with AI
Refine your targeting models continuously by incorporating real-world feedback. If your sales staff can identify high-potential leads based on their profiles, you can apply an approach similar to active learning and fine-tune the model by retraining it on batches of good and bad leads. If you can’t tell the quality of a lead until after an initial call, reinforcement learning can adjust the model iteratively feeding them the outcome of those qualification calls. These iterative approaches ensure your models adapt to market shifts and deliver increasingly accurate results.
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Why Choose Featrix Haystack?
Get all leads scored, not just some.
Most alternatives score only a subset of your contacts, forcing you to waste time on unprioritized leads once you run out of scored ones.
Enrich with data that’s actually useful
The meta-data from third parties integrated in most marketing solutions is often useless. Featrix uses a proprietary process that leverages a LLM to retrieve meta-data ourselves that you can trust.
Personalized Targeting Made Simple
With Haystack, you can effortlessly create precise customer profiles for targeting. Its embedding-based approach excels at mapping customer preferences, behaviors, and attributes, and uncovers non-obvious, high-value customer segments.
Discovery and Naming of Groupings
Haystack clusters your data into meaningful groups, labeling them with AI-generated names tailored to your industry.
Testimonials
"We run dozens of campaigns across a team of one hundred SDRs. With Featrix Haystack, we hit our targets twice as fast as we did without Featrix Haystack. In other words, our reps hit their goal in two days instead of four days."
"In fact, we did an experiment: two weeks ago we stopped using Featrix for one campaign and in five days we didn't hit our goal. When we turned Featrix Haystack back on, we were back to hitting our goal in two days."
— Director of Production
Inside Sales Company
"We run dozens of campaigns across a team of one hundred SDRs. With Featrix Haystack, we hit our targets twice as fast as we did without Featrix Haystack. In other words, our reps hit their goal in two days instead of four days."
"In fact, we did an experiment: two weeks ago we stopped using Featrix for one campaign and in five days we didn't hit our goal. When we turned Featrix Haystack back on, we were back to hitting our goal in two days."
— Director of Production
Inside Sales Company
"We run dozens of campaigns across a team of one hundred SDRs. With Featrix Haystack, we hit our targets twice as fast as we did without Featrix Haystack. In other words, our reps hit their goal in two days instead of four days."
"In fact, we did an experiment: two weeks ago we stopped using Featrix for one campaign and in five days we didn't hit our goal. When we turned Featrix Haystack back on, we were back to hitting our goal in two days."
— Director of Production
Inside Sales Company